2K Recruits Popular Battle Royale Developer to Boost Challenged Action Game Ambitious Title

The renowned publisher has secured Ben Brinkman from Respawn Entertainment to lead the development team at 31st Union, which is currently developing the anticipated third-person roguelike extraction-shooter known as this innovative game.

Management Transition Follows Mixed Reception

The new appointee assumes the leadership position at the development studio following the dismissal of former leader Michael Condrey, who was removed from his post due to the game's disappointing early showing last autumn.

On Wednesday, 2K president David Ismailer updated staff about this organizational change through an internal memo, which emphasized that early feedback sessions had revealed the requirement for a distinct vision.

Ismailer expressed that the developers is now refining the project with a renewed focus, aiming to satisfy community desires.

Trend of Key Recruitment

The news mirrors a similar move taken by the publisher in the summer, when they recruited an industry veteran from the Diablo team to work on the beloved franchise studio Cloud Chamber.

Here is the entire text from Ismailer's memo:

Team—

I know you all just finished your town hall - I hope you’re as thrilled as I am with the positive developments. Last time I sent you all a message, I stated the following: “I am confident in this team. You all are some of the most dedicated and innovative creators we have had the chance to collaborate with - and we’re eager for that partnership to endure.”

Through your commitment and adaptability, especially over the past twelve months, you repeatedly show that.

The community feedback from last fall’s the game demo was enlightening. It affirmed the promise of a action-packed game but told us we still had refinements needed. It highlighted the necessity for a more distinct vision.

The progress is encouraging to see how far you’ve advanced. You took the feedback to consideration and overhauled the title with a revitalized goal - one that’s poised to achieve its ambition to our players.

The belief in Project ETHOS grows every day. To advance the incredible advancement you’ve made, It is a pleasure to welcome Ben Brinkman as the latest Director of 31st Union. Following a period of conversations, he starts with us on next week.

Ben’s guidance and expertise in the PVP shooter field is extensive, having devoted the recent years developing and managing some of the most recognizable franchises in the industry, such as the acclaimed shooter, and most recently, Apex Legends.

I invite you all in greeting Ben soon. We are all excited to continue seeing the development of Project ETHOS in the time to follow.

The President

Experience of the New Head

The appointee presently holds the role of executive producer and head of production at Respawn Entertainment for Apex Legends. He earlier worked at Treyarch and Activision in various development positions on the Call of Duty series, and, before that, had assignments at 2K and Electronic Arts.

Title Information and Vision

The upcoming game was revealed in last year alongside a community playtest. Initially, 31st Union portrayed the game as a "no-cost, third-person perspective roguelike hero shooter and an thrilling step forward on the style."

"Create your ideal gameplay session—or face defeat—in this engaging over-the-shoulder adventure! Build your hero in real-time to match your preferred approach," the game's pitch reads. "Take on the opponents with fresh skills, stakes, and challenges that shift every match. Do you safely extract with your valuable rewards? Alternatively aim high, put it on the line, and trust your group can achieve the highest spot? The option is yours."

Project Ethos has not yet received an official launch window or platforms, but players can look forward to additional details as production continues.

Holly Copeland
Holly Copeland

A passionate content strategist with over a decade of experience in diversity-focused writing and digital accessibility advocacy.